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The science of storytelling will storr5/30/2023 In his essay ‘What Listening to a Story Does to Our Brains’ entrepreneur and professional storyteller Leo Widrich said when a person hears a story: "not only are the language processing parts in our brain activated, but any other area in our brain that we would use when experiencing the events of the story are, too." Stories, in all their forms, inspire us and engage our imaginations planting seeds in our brains, which over time influence who we are, including the decisions we make and the views we hold. It’s more than piquing people’s curiosity. The science of storytelling is more than just about creating interesting and unique stories when communicating to your audience. We already know storytelling is an effective marketing tactic with many businesses globally adopting it as an intrinsic part of their communications strategy.īut, in order to use storytelling effectively it’s not just about weaving it into your marketing, it must be incorporated into every aspect of your brand.īy building your brand, and subsequently your communications, around a single clear narrative customers can begin to feel more engaged by the messages you are trying to convey.
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